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BOGNER History – Milestones

A True Sports Fashion Pioneer

2023
BOGNER celebrates Maria23

The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a sensational fashion show at the same location. Click the button and watch the 2023 show. 

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1932-2022
90 YEARS OF PASSION

90 years of BOGNER, this means 90 years of passion for sports and fashion. Travel through time with us and look forward to exclusive highlights from the anniversary 2022 collection. Stay tuned!

2022
New Munich Headquarters

Following the successful sale of the corporate headquarters, that was also part of the performance program, BOGNER moved to new headquarters in autumn 2022, located in a new building called The Run in Berg am Laim, Munich. With the new headquarters, BOGNER is creating an environment that offers ideal conditions for modern and improved work processes and collaborative, creative and productive work.

Willy Bogner
2022
Anniversary Ski

BOGNER celebrates its 90-year anniversary, aka: 90 years of skiing, 90 years of adrenaline, 90 years of passion. All of this was combined to create an exclusive anniversary ski, inspired by Willy Bogner senior’s legendary racing ski, which marries traditional craftsmanship with modern technology, and was produced in a strictly limited run. 

2020

Global superstar Taylor Swift wears one of the most iconic BOGNER pieces of all times on the cover of Variety magazine: the ski catsuit!

2019

Luxury sport lifestyle: Maria Bogner created the unique symbiosis of sports and fashion already in the 1950s. With a nod to the original vision, the company relaunched the classic BOGNER jackets in a modern interpretation of the current zeitgeist.

To the Heritage Collection 2022
2018

BOGNER begins the year with a stunning fashion show in Berlin and a new booth concept at ISPO 2018 – the new design language of the brand is debuted.

2002

As part of the 12th anniversary of a united Germany on October 3rd, Willy BOGNER opens a giant-sized B zipper to reveal the renovated Brandenburg Gate in Berlin.

1989

Willy Bogner presents his new brand, FIRE+ICE, based on his successful film by the same name.

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1986

The “Fire and Ice” movie by Willy Bogner is shown in cinemas and sets out to become a worldwide classic.

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1972

Willy Bogner joins his parents’ company full-time. He is responsible for the sports collection as well as for advertising. Five years later he takes over the company.

1971

The first ski collection by Willy Bogner junior launches: Formula W. The styles feature an innovative nylon material mix which he produced himself.

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1969

Although Willy Bogner junior is a successful ski racer, he retires from skiing professionally to focus on his hobby: Film-making and photography. He produces countless BOGNER campaigns and image films over the years and participates in four different James Bond movies.

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1955

Maria Bogner creates the iconic B zipper which will become the unique brand symbol of BOGNER. The invention of the company’s first branding.

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1948

Maria Bogner, the wife of Willy Bogner senior, presents a revolution: trousers made out of stretch material with stirrups. Later on, they will be called “Bogners” in dictionaries.

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1932

Willy Bogner senior sets the founding stone for the Willy Bogner Ski company. An import business for skis, equipment and Norwegian knit wear.