Basics That Belong in Every Wardrobe

We all know the feeling: You stand in front of your fully stocked wardrobe, and can’t decide what to wear. There are just too many options! Today we’re highlighting essential styles from BOGNER that are perfect for putting together your everyday outfits – as well as our top styling tips for every season.

THE ULTIMATE STAPLE: The white T-Shirt

When it comes to tops, classic white T-shirts are the ultimate all-rounders. Timeless design, versatile styling – and always effortlessly cool! You’ll find the perfect white T-shirt for women and men here.


What makes the perfect white T-shirt?


  • The fit: Do you prefer figure-hugging or relaxed and oversized? The silhouette can make or break a white T-shirt, as can the neckline – from boat to round neck to sporty V-necks, these are the design details that define the look.
  • The fabric: Whether you love cotton, jersey, linen or silk: Picking the right fabric for your T-shirt doesn’t just affect its look, but also how comfy it feels to wear. Natural fibres are great for breezy summer outfits, while soft stretch jersey is a comfortable option to wear all year round.
  • The styling: For a laid-back look that never fails, team your white T-shirt with jeans, a leather jacket and trainers – this versatile look doesn’t need any added extras, it speaks for itself. For an elevated day to night look, team your tee with a blazer and elegant shoes.


Shop our selection of white T-shirts here – from minimalist to statement prints:

CASUAL CLASSIC: The polo shirt

No well-stocked wardrobe would be complete without the classic polo shirt. The relaxed sporty style makes a great addition to any outfit – not just for laid-back looks. Check out our luxury edit of designer polo shirts for women and men.


What makes the perfect polo shirt?


  • The occasion: Polo shirts offer versatile styling opportunities – ideal for all kinds of activities and occasions. From smarter looks with long-sleeved polo shirts in black, grey or beige, to colourful functional styles or golf polo shirts for sports and leisure, or timeless short-sleeved looks – find your perfect polo at BOGNER.
  • The styling: As well as choosing from cotton, jersey, wool, linen or cashmere, the styling of your polo shirt is an equally important consideration when putting together an outfit. Team your workwear polo shirt with dark jeans, lace-up shoes and a blazer – or wear your golf or tennis polo shirt with Bermuda shorts and trainers for a relaxed day in town.


Find your new favourite polo shirt from the selection at BOGNER:

Chino Trousers

High-quality men's trousers have been an indispensable basic in the wardrobe. Chino trousers work well both for leisure styles and to create a casual office look. As you can see: They are a real fashion all-rounder. Are you on the lookout for something that goes with a shirt and jacket, but not as formal as smart trousers? Chinos will give any smart outfit a casual twist. Find your favourite.

DENIM DAYS: Jeans

What are jeans?


When it comes to uncomplicated styling, men’s and women’s jeans are the place to start. The legwear made from robust cotton originated in Genoa, Italy; in the middle of the 19th century, they found their way to San Francisco, where they were popularised by the Franconian-born Levi Strauss as hard-wearing workwear for gold miners in America. Good to know: The first jeans were made from “serge de Nîmes” fabric; which translates as “fabric from the French city of Nîmes”. This is the origin of the term “denim”, which is still widely used today.


What makes a good pair of jeans?


  • Colour and material: Thanks to the indigo dye already in use in the 1920s, blue jeans, in particular, have been the most popular jeans style and have remained the first choice to this very day. In the 1980s, experiments with other colours such as white, black or light blue and different washes such as stone-washed, bleached, acid-washed or rinse-washed became increasingly popular. The composition of the trousers often remained similar: robust cotton denim with the addition of stretch materials for a high level of comfort.
  • Care: To avoid their colour “bleeding away”, we recommend washing jeans as little as possible and, alternatively, hanging them out to air or storing them in the freezer for a few days. Failing that, a gentle wash at a maximum of 30°C is recommended. Ironing on too hot a setting should also be avoided to prevent damage to the fabric.


Which cuts are popular for jeans?


From slim-fitting jeans to straight or wide leg: The silhouettes of these popular denim trousers for women and men are as varied as their possible combinations. Choose from modern or classic styles and coordinate them with the clothes in your wardrobe. Slim-fitting jeans, for example, go perfectly with sporty looks with T-shirts, lightweight down or other casual jackets and trainers; jeans with a wide leg, for example, successfully complete elegant looks with tight-fitting jumpers, shirts and sandals. Shop the versatile world of BOGNER jeans now.

SPORTY SILHOUETTES: Chino trousers

Versatile style heroes: Whatever the season or the occasion, men’s chinos will always be a reliable styling option. Whether you choose cotton or linen, in a corduroy or twill finish, chinos lend your look that perfect touch of relaxed sporty style.


How do you wear your chinos?


  • Black chinos are endlessly versatile. Just add a minimalist t-shirt, shirt jacket and trainers for an easy laid-back look. Turn up the style with a white shirt, a blazer and lace-up shoes – it’s a great look to take you from the office out to dinner.
  • Beige, sand or brown chinos are a spring/summer style staple – from Bermuda to ¾-length. polo shirts and slides complete the laid-back look. This is the kind of outfit that will take you from the sports field or golf course to the lake or even the beer garden.


Check out the premium chinos by BOGNER here:

SOPHISTICATED & CLASSY: The shirt blouse

Another classic of the women’s wardrobe is the shirt blouse, where, in contrast to more sporty shirts, effortless elegance and timeless style are guaranteed. White shirt blouses, in particular, enhance any outfit in an instant, whether it’s for an office meeting or restaurant dinner. Find out here what makes a shirt blouse, how to wear a shirt blouse and what styling options are available.


What is the difference between a blouse and a shirt?


Shirt or blouse? Both! Strictly speaking, a blouse is a shirt - or more precisely, a woman’s shirt. The main difference lies in the silhouette. Blouses are often slightly fitted and have a plain collar. These more classic styles are often referred to as shirt blouses, and the term has become firmly established in the fashion world. Also, on women’s blouses, the button placket is on the left, whereas on men’s shirts it is on the right.


How do you wear a shirt blouse?


  • The material and the look: Shirt blouses are often made from lightweight fabrics, such as silk, cotton, linen or viscose, which guarantees freedom of movement and comfort. Due to their breathability, styles made from natural fibres are appropriate whatever the time of year. Our tip: A shirt blouse looks its best when it has been freshly ironed.
  • The styling: Whether it’s short-sleeved or long, the shirt blouse’s versatile design allows for an almost infinite number of different looks. Thanks to its fitted silhouette, a classic shirt blouse goes well with stylish office outfits comprising a blazer and suit trousers, or with a suit - preferably set off with an elegant coat. A sophisticated bow-neck blouse or ruffled blouse is even more charming, especially when worn with a pencil skirt or A-line skirt to complete feminine looks. As an alternative to dresses, wrap blouses make a special highlight for the summer, exuding boho vibes with a floral skirt and sandals. Oversized shirt blouses are also a great addition to casual looks, and they look particularly good with slim-fitting jeans or pleat-front trousers.


Find your shirt blouse favourites from BOGNER here:

SPRING, SUMMER AND BEYOND: The linen shirt

No man’s wardrobe would be complete without a linen shirt for men – a weekend wardrobe classic that works equally well at the office or on holiday at the beach. Find out more about the different looks and their styling potential here.


Which linen shirt works for me?


  • The look: BOGNER linen shirts offer a cool, airy silhouette that’s perfect for a summery look. And you can choose from a great range of shades in beige, black, white, blue or green. Strong design details like a stand-up collar or a vintage-inspired bowling shirt style and an open collar complete the relaxed look, lending real character to your outfit.
  • The styling: While the linen shirt will always be a summer wardrobe staple, with the right styling, it works perfectly for every season. Pair yours with a lightweight quilted jacket, shorts and slides on cooler summer evenings. Then team it with a leather jacket or down gilet, with blue jeans and trainers to transition the look for autumn and winter.


Explore the selection at BOGNER and find the right linen shirt for you:

TRANSEASONAL FAVOURITE: Lightweight down

As temperatures start to fall, transitional jackets come into their own. Our favourite: Lightweight down! Versatile lightweight down jackets for men and women offer warmth, comfort and style as we head into the autumn/winter season. Here are a few of our favourites.


What makes the perfect lightweight down jacket?


  • The silhouette: From quilted jackets to gilets and reversible styles: There are so many fantastic options when it comes to lightweight down. A light down gilet, for example, has a sleek sleeveless design, which is usually complemented by either a round neckline or a stand-up collar. For women, clever design details like a tie belt at the waist give the sporty look a feminine twist – while zips and a hood underline the gilet's athletic style. For a cool contemporary look, go for a lightweight down jacket in an oversized fit – it’s a real investment piece that you’ll love long after this season!
  • The styling: A lightweight down jacket is the perfect piece to transition between the seasons – it’s ultra-versatile with plenty of styling potential. Reversible gilets are a great example, since they often feature a mix of technical fabrics and natural materials like cotton fleece – they’re a real styling wonder. Pair your lightweight reversible gilet with a T-shirt or simple longsleeve top, shorts or sweatpants and trainers. The classic lightweight down jacket works well with jeans or long trousers and boots – or team it with a maxi dress for a cool fashion contrast.


Discover versatile lightweight down jackets for men and women by BOGNER now:

„B“ UNIQUE: Trainers

Objective: stand out from the crowd. With our fantastic selection of trainers for men and women, you’re sure to find the perfect pair to suit your style! From "B" monogrammed styles to the camouflage look – dive into the world of trainers by BOGNER.


What makes these trainers stand out?


  • The look: Whether you choose smooth or suede leather, mesh or rubber – the materials used make a big difference to the look of the trainers. Fabric trainers in a cool colour-block design pair perfectly with sporty ensembles, while monochrome leather trainers with a colour-coordinated logo work beautifully with jeans and a T-shirt, or even pair well with a relaxed suit or smart casual workwear look.
  • The styling: Trainers are an evergreen style that designers are constantly reinterpreting – they’re a real wardrobe essential. This means that their styling possibilities are as versatile as they are. Statement trainers inspired by basketball or track running combine form and function, making exciting waves in sports and leisure fashions. For the office, choose understated styles in timeless colours – like light grey, white, black or dark blue – team them with a smart sheath dress, a blouse and blue jeans, or a lightweight linen suit to create a cool fashion contrast.


Find your new favourite trainers here – browse the selection from BOGNER:

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