Turning Heads | BOGNER

Innovations

Turning Heads

After his unforgettable shots of car chases in James Bond films, the fiery snow action of “Fire and Ice” and the “RealD 3D” “White Magic” spectacular, Willy Bogner Jr went one better in 2001 with “Ski To The Max”. In line with his enthusiasm for high-tech, he shot the film especially for the 30-metre-high IMAX screens. With the heavy 28 kg IMAX camera, he was able to capture shots that let the audience participate in the action right up close.

A special experience for the audience was also offered by his rotating “B Vision” flatscreens, which Willy presented at ISPO in 2004. The first rotating TV screens enabled filmmakers to combine new formats and dynamic rotations – a technical innovation that certainly turned everyone’s heads!

Rotations also defined his 2009 film “Skimagination” – more precisely, the pirouettes of Danish figure skater Mikkeline Kiergaard that contrasted with the wild action of Reto Lamm and Brice Lequertier. It is probably Willy’s most poetic and dreamy film, shot in the innovative RED digital technology that was the latest standard in Hollywood large-scale productions.

With “B in 5D” in 2011, he proved one more time that his inventiveness knows no bounds. To create a 360-degree effect, he mounted ten small HD cameras around a helmet like a halo. State-of-the-art computer technology conjured up a single 360-degree image from the recordings. The film was shot in locations with spectacular panoramic views – and since such a lavishly produced film cannot be shown in a normal cinema, Willy Bogner designed its own film theatre especially. It was large, circular, darkened at the top, with 14 projectors, and according to Willy “the first real 360-degree 3D cinema in the world”!