Sônia Bogner
Palace Revolution at the Casting Walk
How do you want me to walk?

For over ten years, Sônia Bogner worked closely with her mother-in-law Maria, although Sônia’s first appearance at the company had not necessarily been amicable. Maria had discovered Sônia in 1972 at the Valentino boutique in Rome, and had invited her to Munich. There, Sônia first had to audition in front of the entire team before the photo shoot for a BOGNER campaign. Maria criticised Sônia’s walk. Sônia stood up in front of Maria and asked sarcastically, “So how exactly do you want me to walk?” The staff held their breath in shock. But Maria wasn’t offended; she liked Sônia's self-confidence, and hired her as a model. Who dares wins!

Maria Bogner
The Style Icon
Forever Sporty
Innovate to Elevate – but with Style!
Family
Sônia Wore the Pants, Too!
Forever Sporty
By a Hair
Loading...