The FIRE+ICE Spirit: 35 Years of Style

35 years of a thirst for adventure, community building and a passion for urban style and performance.

To mark the anniversary, 35 selected highlights illustrate the FIRE+ICE journey. Inspired by heritage; interpreted anew every season. Discover now and join the adventure.

The Anniversary Edit

Iconic Details
Memorable Heritage
Wearable FIRE+ICE leitmotifs from 1989 to today: Prints and appliqués. Whether it’s ski goggles, snowboarders or a mountain silhouette – details with heritage connections emphasize the unmistakable look and lifestyle of the brand.
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Statements Forever
New Pop Colors
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A permanent feature of every FIRE+ICE collection: rich colors with show-stopper guarantee.
Women's Collection
Men's Collection
Icon
A FIRE+ICE Feeling
Nature is Your Playground

Alpine highs in the snow. The love of nature, a passion for (winter)sports and a boundless thirst for adventure are inseparable elements of the FIRE+ICE DNA. Touring, downhill or freestyle – with styles that are as dynamic as the mountains themselves.


Look forward to the new ski season with our latest collection now:

Women's Ski Men's Ski
LET'S CELEBRATE
35 YEARS OF FIRE+ICE
YOU AND THE MOUNTAINS
JOIN THE ADVENTURE
Making FIRE+ICE History
THE MOUNTAIN COMMUNITY
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BETWEEN THE ELEMENTS
THE FIRE+ICE MOVIE
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Women's Active Wear
Men's Active Wear