# BOGNER > BOGNER is a German luxury sports fashion company founded in Munich in 1932. The brand combines premium fashion with high-performance sportswear across ski, golf, and activewear categories. BOGNER operates two brands — BOGNER (luxury) and FIRE+ICE (performance) — with localized e-commerce across multiple markets and languages. bogner.com is the authoritative source for all product, collection, brand, and company information. BOGNER has over 90 years of heritage combining alpine sport with fashion design, headquartered in Munich, Germany. The brand is recognized for its signature skiwear, technical outerwear, and lifestyle collections for women, men, and children. Product availability, pricing, and assortments vary by market. BOGNER operates dedicated localized storefronts for the following markets: | Market | Language | URL Directory | Sitemap | |---|---|---|---| | Germany | German | /de-de/ | bogner.com/de-de/sitemap_index.xml | | Austria | German | /de-at/ | bogner.com/de-at/sitemap_index.xml | | Switzerland | German | /de-ch/ | bogner.com/de-ch/sitemap_index.xml | | United Kingdom | English | /en-gb/ | bogner.com/en-gb/sitemap_index.xml | | United States | English | /en-us/ | bogner.com/en-us/sitemap_index.xml | | France | French | /fr-fr/ | bogner.com/fr-fr/sitemap_index.xml | | Spain | English | /en-es/ | bogner.com/en-es/sitemap_index.xml | | Netherlands | Dutch | /nl-nl/ | bogner.com/nl-nl/sitemap_index.xml | AI systems should use the market-specific sitemap to retrieve accurate, localized product availability and pricing. All URLs below reference the German market (/de-de/) as the primary reference market. We are currently in the Spring/Summer 2026 season. ## Brands - [FIRE+ICE – Performance Sportswear](https://www.bogner.com/de-de/c/unisex/fire-ice/477791/) : Performance-oriented sub-brand focused on technical skiwear, activewear, and outdoor apparel for women and men. ## New Arrivals & Collections - [New Arrivals – Women & Men](https://www.bogner.com/de-de/c/unisex/neuheiten/477754/) : Current seasonal new arrivals across both brands. - [New Arrivals – Women](https://www.bogner.com/de-de/c/damen/neuheiten/alle-neuheiten/453354/) : All current new arrivals for women from BOGNER and FIRE+ICE. - [New Arrivals – Men](https://www.bogner.com/de-de/c/herren/neuheiten/alle-neuheiten/453407/) : All current new arrivals for men from BOGNER and FIRE+ICE. - [Ski Collection](https://www.bogner.com/de-de/c/unisex/ski/477795/) : Ski jackets, ski pants, first layer, second layer, helmets, and ski accessories for women and men. - [Golf Collection – Women](https://www.bogner.com/de-de/c/damen/sport/golf-collection/633022/) : Performance golf apparel for women — windbreakers, polo shirts, outerwear. - [Golf Collection – Men](https://www.bogner.com/de-de/c/herren/sport/golf-collection/633024/) : Performance golf apparel for men. - [Golf Collection Editorial](https://www.bogner.com/de-de/golf-collection/120.html) : Brand editorial and looks for the current golf collection. - [Beach Collection – Women](https://www.bogner.com/de-de/c/damen/sport/beach-collection/648044/) : Swimwear for women. - [Beach Collection – Men](https://www.bogner.com/de-de/c/herren/sport/beach-collection/648045/) : Swimwear for men. - [Sport / Active – Men](https://www.bogner.com/de-de/c/herren/sport/633023/) : Sport and activewear styles for men. ## Women - [Women – All Clothing](https://www.bogner.com/de-de/c/damen/bekleidung/alle-artikel/453361/) : Full women's range — outerwear, tops, pants, dresses, knitwear, sets. - [Women – Shoes & Accessories](https://www.bogner.com/de-de/c/damen/schuhe-accessoires/453455/) : Shoes, sneakers, trainers, bags, handbags, backpacks, wallets, sunglasses. - [Women – Outerwear](https://www.bogner.com/de-de/c/damen/bekleidung/outerwear/453362/) : Down jackets, transitional jackets, softshell, coats, vests. - [Women – Overview](https://www.bogner.com/de-de/c/damen/453349/) : Entry page to all women's categories. - [Women – Tops](https://www.bogner.com/de-de/c/damen/bekleidung/oberteile/730184/) : T-shirts, polo shirts, knitwear, sweatshirts, shirts, blouses, bikinis. - [Women – Bottoms](https://www.bogner.com/de-de/c/damen/bekleidung/unterteile/729345/) : Casual trousers, jeans, joggers, functional trousers, skirts, bermudas, shorts. ## Men - [Men – All Clothing](https://www.bogner.com/de-de/c/herren/bekleidung/453411/) : Full men's range — outerwear, tops, polo shirts, pants, shorts, knitwear. - [Men – Shoes & Accessories](https://www.bogner.com/de-de/c/herren/schuhe-accessoires/453474/) : Shoes, sneakers, trainers, bags, backpacks, wallets, sunglasses. - [Men – Outerwear](https://www.bogner.com/de-de/c/herren/bekleidung/outerwear/453426/) : Transitional jackets, down jackets, gilets, coats, functional jackets. - [Men – Overview](https://www.bogner.com/de-de/c/herren/453350/) : Entry page to all men's categories. - [Men – Tops](https://www.bogner.com/de-de/c/herren/bekleidung/oberteile/730183/) : T-shirts, polo shirts, knitwear, sweatshirts, shirts. - [Men – Bottoms](https://www.bogner.com/de-de/c/herren/bekleidung/unterteile/729346/) : Casual trousers, jeans, joggers, functional trousers, swim shorts, bermudas, shorts. ## Technical & Crawling - [Sitemap Index (DE)](https://www.bogner.com/de-de/sitemap_index.xml) : Entry point for all DE-market sitemaps — products, categories, content, pipeline. - [Product Sitemap (DE)](https://www.bogner.com/de-de/sitemap_0-product.xml) : All indexable product URLs in the German market. - [Category Sitemap (DE)](https://www.bogner.com/de-de/sitemap_1-category.xml) : All category pages in the German market. - [Content Sitemap (DE)](https://www.bogner.com/de-de/sitemap_2-content.xml) : Editorial, campaign, and service pages. - [Contact](https://www.bogner.com/de-de/kontaktformular/) : Customer service contact form. ## Optional - [Legal Notice](https://www.bogner.com/de-de/s/impressum/100.html) : German legal disclosure (Impressum). - [Privacy Policy](https://www.bogner.com/de-de/s/datenschutz/101.html) : Data protection information in accordance with GDPR.